A-Z of Self-Publishing Logo

A-Z of Self-Publishing: The Complete Course

  • A-Z of Self-Publishing is the foremost online learning resource aimed at writers of all abilities and at all stages of their careers.
  • It will teach you EVERYTHING YOU NEED TO KNOW to make your writing career a success and ditch that pesky day job. Make writing your main occupation by earning enough money to pay your bills and more.
  • Learn how to create a top-class ebook, paperback, audiobook and more. Then learn how to sell your work by adding THOUSANDS of new readers to your mailing list with clever marketing tactics.







  • FREE 1-year license to PROWRITINGAID (worth $40)
  • FREE 1-book voucher to use at Vellum.pub (Worth $34.99)
  • FREE 1 year subscription to Book Funnel (Mastery Course only - worth $60)

Hi, my name is Iain Rob Wright and I am a self-published author.

I have been a fulltime writer for over five years now, topping the Amazon sales charts on a number of occasions and earning more money than I ever thought possible - and by doing something that I love. I am not the world's best writer, nor do I have a business background, but what I do have is passion and a commitment to succeed and provide for my family. The last five years have taught me A LOT! If you want to earn $100k a year and be a Kindle All-Star like me, then keep on reading.

Iain Rob Wright author photo square

Achieving my dreams of a writing career has not been easy, but today I enjoy the heady position of being a bestseller, having reached the number 1 ranking in Horror several times and getting several of my books in the Top 100 on many occasions. My massive sales have made me a Kindle All-Star and swelled my mailing list well into the thousands. Every year my sales increase and my job security improves. I'm beginning to think I might just get to grow old doing this. Or maybe even make a million dollars!

Now that I have achieved my goals, I want to give back. I want to teach the many things I have learned over the last five years so that many more authors can attain their dreams of writing full-time. By following my advice, you can avoid my mistakes and emulate my success. Learn to work smart by seeing the strategies that truly help you sell more books and gain fans, while avoiding the ones that don't (like posting on Facebook).

The A-Z of Self-Publishing will show you everything you need to know, step-by-step, from the first processes of writing your manuscript, right through to creating ebook files, publishing audio books, setting up a killer website, and advertising on Facebook and Amazon. Over 70 Lessons in total and hours and hours and hours of high-quality tutorials. I go through it all in slow, easy to follow language while showing you on screen exactly what I am doing. Each unit is also packed with downloadable extras and discounts for popular programs such as Scrivener and Pro Writing Aid.

My entire life, I dreamed of being a bestselling author. Now I want to help others get there.

Several things held me back on my journey to success. Lies and misconceptions that almost made me quit before I even got started. It was the advice of people like J.A. Konrath and Hugh Howey that helped me see the truth.



I started a degree in English, thinking it was necessary for me to amount to anything in the world. Unfortunately, money woes led me to quit before even completing my first year. I went into selling cell phones for a living, and was pretty miserable I can tell you. So how did I end up as a full-time writer? Turns out that a degree is more important to an editor than a writer. What makes a writer is a love of the genre he writes in. I have loved reading my whole life. That was the education I needed. Stephen King was my teacher.



Self-Publishing might once have served only ones ego (and was almost guaranteed to lose you money), but things have drastically changed. With the advent of ebooks, audiobooks, and Print on Demand services, self-publishing is now a viable route to market and a legitimate business (that's right I said business). What you put into your publishing career will  determine how much you get back, and that's how things should be. No luck required--just blood, sweat, and tears.



I regularly earn more than $10,000 a month and that isn't even a success story in self-publishing. Indy Gods like Hugh Howey, Amanda Hocking, Mark Dawson, Russell Blake, Joe Konrath, Blake Crouch, and many more are making millions of dollars from their self-published ebooks. While not everyone can expect their type of success, it's not unreasonable to expect to earn enough to quit your day job. That's the dream, right?



I'm not going to tell you right now that self-publishing is hard work--but so is being published by a big New York publisher, who will expect you to tour the country conducting pointless books store signings (they sound much cooler than they are). While it will take a lot of time and effort, nothing involved in self-publishing is beyond you. You can do it all with a little learning and practise! This course will show you all you need to know.



Then they are fools! Even if this were true, then publishers would be leaving money on the table. The truth is that most successful self-published authors TURN DOWN offers from traditional publishers because they are making too much money on their own (not to mention being in control of everything they do). Big publishers go hunting for successful self-publishers all the time, not the other way around! I've had more than my fair share of offers. No thanks!



Agents are worried. They are worried because a self-published author does not need them to take 15% of their earnings. Furthermore, a successful self-published author will likely be approached directly by a publisher, cutting out an agent all together. While agents still have their uses (especially where contracts are concerned), they are not a requirement to get published anymore (and never should have been). You can get your books to readers by yourself without anybody's help. Don't believe otherwise.

So why the jeepers am I sharing all I know with the competition?

Maybe the smart move would be for me to keep my knowledge to myself. After all, the less my competition knows the better, right? Not at all. Since I started this adventure in self-publishing, I have made it a point to share everything I know. Why? Because guys like Joe Konrath and Hugh Howey taught me.


The amount of aspiring authors and colleagues I have helped has become countless. As a consequence I have a whole host of supporters and fans, but it's getting harder and harder to help each person individually. When you do your best to be a nice guy and share what you know, people respect you. When people respect you, they help you right back. Self-publishing is not just an industry, it is a community, and one I hope you will be joining. By helping one another we all get stronger. A rising tide lifts all ships. I want to continuing helping, and my regular blog posts just aren't cutting it anymore--so I created this course!

The A-Z of Self-Publishing will teach you every single thing I have learned from the day I started writing to the where I am now  (a bestseller about to release my 20th novel!).

Here's an example from the course.


  • Lesson 1 - Smart Links: Learn how to sell your books with  smart links that sends people from different locales to the correct Amazon store. No more missing out on international sales. No more creating multiple links. Also see the ways you can monetise those links and make even more money per sale!
  • Lesson 2 - Social Media: Learn all of the clever ways to harness social media for sales: including advertising, sales events, banner ads, automated tweeting, utilising groups for targeted promotion, and helping other authors before asking for help yourself.
  • Lesson 3 - Bookbub and Email Blasts: Learn all about getting MASSIVE sales through the use of promotional emailers like Bookbub and get your book straight into the bestseller charts. There is a method to success and I want to tell you about it.
  • Lesson 4 - Getting Reviews: There are many ways to get reviews, and I will teach you them all. Including one that takes no effort at all!
  • Lesson 5 - Kindle Countdown Deals: Countdown Deals are good for sales. I will show you how to make them GREAT for sales.
  • Lesson 6 - Free Promotions: Giving away freebies can make you a lot of money in the long run. Doesn't make sense? It will do once you complete this lesson.
  • Lesson 7 - Competitions: Lots of authors run promotions. Most get it totally wrong. See how to run a competition the right way and gain lots of valuable subscribers to your mailing list.
  • Lesson 8 - Author Attitude: The way you conduct yourself as an author can greatly impact your ability to build a fanbase. Learn some dos and don't about attitude.

This is just one Unit out of 9, and individual lessons (around 70 in total) can run for up to an hour each. I leave no stone unturned and move at a pace that will ensure you understand every step of what I am teaching.

Every unit also includes tons of bonus content such as exclusive discounts, pdf help guides, cheat sheets, and spreadsheets, with more material being added all the time. Want me to include something I've missed? Let me know and I'll add it. The course will continue to grow and by becoming a member you will have access to it all (now and in the future).

Free templates to help you get your covers just right.

A-Z of Self-Publishing will go through everything, from writing and selling your book to creating eye-catching book covers that will jump right off of Amazon's search pages.


Learn what makes an effective cover, and get discounts from the artists creating them.

The Iain Rob Wright Collection

Got several books? Sell them as a boxset with a 3d cover.

Ravage Kindle Cover

Learn all about branding and how to tie your books together to effectively sell your entire library.

Check out one of the Unit Lessons, all about creating the perfect cover. You'll learn how to get your covers exact so that they are accepted first time, as well as learning what will attract a reader and what won't.

So, why is this course so important to you?

  • It will show you all the tactics that work (and the ones that don't)
    Learn why shouting about your book on Facebook is such a waste of time, and why advertising instead can kickstart your sales.
  • Learn all the stuff most other authors aren't doing
    Most authors think writing a book and releasing it is all they need to do. I will teach you all the secrets that only the smartest guys know about. I will show you how to easily and smartly grow a mailing list full of avid readers. I will show you how to set up and run a website, with all the free tools, bells, and whistles that will make readers take notice. Want to learn how to create beautiful ebooks with dropcaps and images? Easy peasy when you know the secrets. This course will put you head and shoulders above the competition.
  • A-Z of Self-Publishing will pay for itself
    Even if you ignore the massive discounts on artwork, editing, and programs such as Scrivener and ProWritingAid, you will more than earn your money back in time saved and sales gained. The purpose of this course is to help you earn enough to quit your day job, so making back the modest entry fee will be a doddle. You have nothing to lose. Guaranteed!

So, I suppose you'd like to know everything that's included?

Okay, here's a breakdown of every single unit and lesson, as well as a brief list of bonus materials and discounts (growing all the time). All of this and more, will make you a successful self-published author faster than you ever imagined. No other online course will teach you so much for so little.

List of Units and Lessons


  • Writeitnow5 - Plotting
  • Scrivener - Novel Writing
  • Scrivener - Script Writing
  • ProWritingAid - Editing
  • Vellum - Premium ebook creator
  • Calibre - Free ebook creation
  • Adobe InDesign - Paperback Creation
  • Book Report - sales reporting

Unit 1 - Self-Publishing

  • Lesson 1 - KDP, D2D, and Smashwords
  • Lesson 2 - Createspace and Lightning Source
  • Lesson 3 - ACX, Babelcube, and Fiberead
  • Lesson 4 - Tracking Sales
  • Lesson 5 - Author Central
  • Lesson 6 - KDP and Kindle Unlimited

Unit 2 - Writing Your Manuscript

  • Lesson 1 - 3-Act Structure
  • Lesson 2 - Advanced Story Structure
  • Lesson 3 - Story Roadmap
  • Lesson 4 - Story Beats
  • Lesson 5 - Chapters and Book Lengths
  • Lesson 6 - Characters
  • Lesson 7 - Writing the 1st Draft
  • Lesson 8 - Additional Content
  • Lesson 9 - Editing

Unit 3 - Selling Your Book and Making Money

  • Lesson 1 - Formatting your ebook with Word
  • Lesson 2 - Creating your cover artwork
  • Lesson 3 - Creating covers for FREE
  • Lesson 4 - Multi-Book Box Sets
  • Lesson 5 - Pricing Strategy
  • Lesson 6 - Product Description and Blurb
  • Lesson 7 - Keywords
  • Lesson 9 - Smart Links

Unit 4 - Finding Readers

  • Lesson 1 - Social Media
  • Lesson 2 - Bookbub and Email Blasts
  • Lesson 3 - Getting Reviews
  • Lesson 4 - Kindle Countdown Deals
  • Lesson 5 - Free Promotions
  • Lesson 6 - Competitions
  • Lesson 7 - Author Attitude
  • Lesson 8 - Book Signings

Unit 5 - Creating your Website

  • Lesson 1 - Self-hosted vs Hosted
  • Lesson 2 - Setting up a website with Bluehost
  • Lesson 3 - Themes and Builders
  • Lesson 4 - Useful Plugins
  • Lesson 5 - SEO
  • Lesson 6 - Website Speed

Unit 6 - Your Mailing List

  • Lesson 1 - Why a Mailing List?
  • Lesson 2 - Mailchimp
  • Lesson 3 - BookFunnel
  • Lesson 4 - Reader Magnets
  • Lesson 5 - Landing Pages
  • Lesson 6 - Automation
  • Lesson 7 - Improving your open-rate percentage
  • Lesson 8 - Launch Strategy
  • Lesson 9 - How to get Beta Readers
  • Lesson 10 - Content Upgrades
  • Lesson 11 - Pruning your lists
  • Lesson 12 - Newsletters
  • Lesson 13 - Creating a network of lists

Unit 7 - Advertising

  • Lesson 1 - Facebook for sign ups
  • Lesson 2 - Facebooks for Sales
  • Lesson 3 - Amazon Ads
  • Lesson 4 - Canva
  • Lesson 5 - Getting Facebook Likes
  • Lesson 6 - Facebook Lead Gen Ads

Unit 8 - Other Income

  • Lesson 1 - Amazon Associates
  • Lesson 2 - Google AdSense
  • Lesson 3 - Affiliate Products
  • Lesson 4 - Merchandise
  • Lesson 5 - Youtube

Unit 9 - Further Learning

  • Websites
  • Books

In addition, you will also get exclusive student-only discounts to website themes and tools, Scrivener, ProWritingAid, BookFunnel, artwork and editing, and much more. Many lessons also come with free downloadable templates, guides, and cheat sheets.

​You'll also become a member of a private Facebook group open only to fellow students, myself, and other professionals available to give one-to-one advice. I will personally resolve to pay special attention to helping and answering any student within the group, and the learning will continue long into the future as we all discover and share new tips, tricks, and strategies with each other. You will become a permanent part of the A-Z of Self-Publishing project and a personal colleague of myself and many others.

“Tell me and I forget, teach me and I may remember, involve me and I learn.” - Benjamin Franklin

Joining the course also ensures you get unrestricted access to all and future updates. If I learn something new, I will add it to the course. My future knowledge will be your future knowledge, and I for one am still eager to grow and improve.

So here it is - Your Big Chance:

A-Z of Self-Publishing

The Complete Course

Join us now while there's still chance!

Entry into the course will give you full and immediate access to all units and lessons, all discounts, and bonus material, and an invitation into the private members-only Facebook group. You can pay in full, or in up to 24-monthly instalments. 

I guarantee you can learn it all.

I guarantee you will see results.​

And if not, I will give you your money back!

Screenshot A-Z of Self-Publishing

Want More Reasons?

  1. Pay in full today and get 25% off: Don't want to pay in instalments? Great, then you can benefit by getting an entire quarter knocked off the entry fee.
  2. Get one-on-one help from a bestselling author: If you struggle with any part of the course, I will help you personally.
  3. Discounts on pre-made and custom designs by Books Covered: Work with my own cover designer, Stuart Bache, who has created book art for multiple bestsellers, including Stephen King!
  4. Keep your exclusive discounts, even if you leave the course: That's right, even if you back out, you can still benefit from the discount codes contained with the course. No hard feelings.

What People Are Saying About The Course

John Doe UI/UX Designer

“There are few people better to help new and experienced writers...”

"Iain Rob Wright has a solid background in marketing and sales, and just happens to write fine horror novels that sell by the bucketload. There are few people better placed to help new and experienced writers successfully navigate the minefield of independent publishing."

David Moody
- Pioneering author of the 'Autumn' series

"Amazon bestselling author Iain Rob Wright takes the guesswork out of self-publishing"

Where most courses only focus on a few subjects, Iain walks you through the entire process of self-publishing - from writing your book to marketing to creating the perfect paperback – things we all need to know to be successful. He addresses each subject in easy-to-understand lessons that anyone, even newbies, can follow.

Whether you're a seasoned author who is new to the world of self-publishing, or you're writing your very first book, there is no better place to turn to for all the information you need to stop making excuses and finally get your work out there.

Dawn Cano
- Debut Author of Sleep Deprived and Bucket List
John Doe UI/UX Designer
John Doe UI/UX Designer

“Iain is one of the gentleman Indie publishers.”

"He's one of the good guys and is additionally equipped with the experience, knowledge and skill-sets that are essential to authors who go it alone, be they self-publishers, or traditionally published authors who are becoming hybrid-authors. I've always found Iain to be professional, generous and incredibly helpful. I could not have produced my first eBook without his help." Adam L. G. Nevill, author of The Ritual and Some Will Not Sleep."

Adam Neville
- Successful, published author (Pan)


  • Enrollment will open soon and only a limited number of places will be available. Reserve your spot now to avoid disappointment. Purchase now and start learning in five minutes. Start developing your career TODAY.
  • You can enjoy hours and hours of video tutorials on desktop, laptop, tablet or smartphone. Learn anytime and anywhere.
  • HD VIDEO - all videos are high quality screencasts and presentations.
  • WATCH ME UP CLOSE - I will show you my success by showing you the day to day of my own business. Do what I do.


  • FREE 1-year license to PROWRITINGAID (worth $40)
  • FREE 1-book voucher to use at Vellum.pub (Worth $34.99)
  • FREE 1 year subscription to Book Funnel (Mastery Course only - worth $60)
Publisher Mastery

One Time Payment of $349 

-70+ HD video tutorials

-Downloadable templates

​-Great sign-up bonuses

-Private Facebook group


Publisher Mastery 12 m

12 payments of $29.99

-70+ HD video tutorials

-Downloadable templates

-Great sign-up bonuses

-Private Facebook Group


Publisher Mastery

24 Payments of $15

-70+ HD video tutorials

-Downloadable templates

-Great sign-up bonuses

-Private Facebook Group


100% Satisfaction Guaranteed


Don't just take my word for it. Here's what the first batch of students are saying.

John Doe UI/UX Designer

“Opened my eyes a thousand times.”

“I've been writing for a while now, so I thought I had a good handle on how to sell books. Wrong! The A-Z of Self-Publishing taught me so many things that should have been obvious but for some reason I was blind to.”

I have zero reservations recommending this course to anybody who is serious about making a living by writing books."

Andy Lennon
- Established Author

“An absolute must for writers. Highly recommended!”

“I think it's an absolute must for writers, whether you're just starting out or even if you've been writing for a while. . . .I've been in this business for a decade and I've learned a lot of information, tips and tricks that are invaluable to me.”

Tracy Sharp
- Successful Author
John Doe UI/UX Designer

Iain Rob Wright
Bestselling Author & Creator of A-Z of Selfpublishing

About the Author

Iain Rob Wright is from the English town of Redditch, where he worked for many years as a mobile telephone salesman. After publishing his debut novel, THE FINAL WINTER, in 2011 to great success, he quit his job and became a full time writer. He now has over a dozen novels, and in 2013 he co-wrote a book with bestselling author, J.A.Konrath.

The three most important things in his life are his wife, his son, and his fans. His work is currently being adapted for graphic novels, audio books, and foreign audiences. He's an active member of the Horror Writer's Association and a massive animal lover.

You can find him at: www.iainrobwright.com or www.facebook.com/iainrobwright

Still not convinced?

Let me put your mind at ease.

So if you haven't signed up yet, perhaps I can make it easier for you. It is not my intention to make money at anybody else's expense. I have priced this course as cheaply as possible to cover my time, costs, and efforts involved, but I am absolutely committed to providing value well beyond the entry fee. I want this course to genuinely help people. Anybody who knows me will tell you how important it is to me to give people the support that they need, and this course is simply the best way to do that. The A-Z of Self-Publishing is a huge resource that you will be able to refer back to time and time again. It's a purchase you will not regret. I promise.

I can't afford it.

Don't forget that there are three options to pay, including 12 monthly payments of $25. That's probably less than your cellphone bill. There's even a special 24 month plan for $15. 


What if I change my mind?

Contact me in 30 days for a full refund. I won't argue.

How do I know that the course is any good?

I've been a full-time writer for over 5 years and earn $10,000 a month. Do you want to do that? Well, I will tell you every single thing that I do in my own career so that you can copy it exactly. Whilst I obviously can't promise that you will do as well as me, I can promise to teach you all I know, so the only thing holding you back is you!

What if I find the lessons too hard?

You won't. In every video I talk slowly and give you all of the supporting material you need.

What if I have technical problems?

I'll be here at the end of an email address or Facebook message. Once you join the course I will look after you like a teacher should. You're my student and I will get you where you need to go.

What if I want more than one spot in the course (for me and my friends)

Contact me and we can discuss a group discount.

How can you guarantee me results?

This is life, so I can't guarantee what your future success will be, but you should decide right now how serious you are about being a writer. Writing is a business if you want to make money, and to make money you need to spend money. It used to scare me too, spending money I didn't have, but after all the courses I have myself taken, and all the tools I have purchased, I have come to realise that these things more than pay for themselves over time. This course is an investment in your future, and in your growing business.

I'm already pretty successful. What could you possibly teach me?

You'd be surprised! None of us knows everything, so my advice would be to join the course and take a quick look through the lessons. If you really do find that I am telling you stuff you already know, you have 30 days to get a full refund.

Advantages vs Disadvantages

Still holding out. I understand. Here's a quick breakdown to help you make up your mind.

The Pros of Joining

  • Get exclusive discounts on all the tools and services you will ever need.
  • Get complete training on everything involved in self-publishing from A to Z.
  • Get new lessons in the future when released.
  • Get ongoing support from a bestselling author and a supportive community.
  • Become a member of an exclusive members-only Facebook Group.
  • Permanent access to the course to use as a reference tool.

The Cons of Not Joining

  • You'll have to make all the mistakes I have made in the last 5 years without anyone guiding you.
  • You'll have to find your own editors and artists and pay full price.
  • You will have to pay full price for programs such as Scrivener and ProWritingAid.
  • You will have to make your own contacts and create your own support networks.
  • You will waste money learning how to do things the 'right way'.
A-Z of Selfpublishing

Here's What You Get one last time

  • Instant Access to the entire A-Z of Self-Publishing online course FOREVER.
  • Access to exclusive discounts for useful/necessary tools and services.
  • High quality HD video tutorials produced by a bestselling author.
  • Hands-on support when you need it.
  • Supplementary materials such as pdfs, spreadsheets, and templates.
  • Future updates and ongoing support by a spiffing and helpful author.
  • Invitation to join an exclusive members-only Facebook group.
  • 30 Day Money Back Peace of Mind

100% Satisfaction Guaranteed


100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't see results in 30 days, just let me know and I'll send you a prompt refund.

Frequently Asked Questions

What if I missed the entry window?

What if my payment won't go through?

What if I want a refund?

Are you for real?

What if I have a question not addressed on this page?

Do the videos run on all devices?

So, one last time. Here's your chance to join the A-Z of Self-Publishing. I implore you not to miss out. Take control of your career and sign up right now. I wish you the best. Truly. Iain Rob Wright

Yes, I want to join. Sign me up now!